Evermore—

In my senior year of college, I created a company from the ground up. Every aspect of this brand screams the dreams of a company I want to create in the future. From the preliminary idea to the spirit book, I created a feeling and executed it visually in the brand manual and the corresponding Corporate Social Responsibility (CSR) campaign. Beginning with the logo and moving forward with the following brand elements like color and typography, I composed a book that sums up the guidelines of 'Evermore.' All that one would need to further this company and branch beyond its limits is within this book. I then showcased my design through mockups of how the elements would interact with the space, packaging, and materials for the company. I present to you, 'Evermore' an art shop and workshop all wrapped into one.